Not just a design style, minimalism is a philosophy I apply in all domains of my life. In order to create clarity, I simplify products to their core. Then I rebuild from there and make the magic happen. My alchemical design process is hyper-focussed on doing just that.
Instead of building MVPs - Minimal Viable Products, I build MLPs - Minimal Lovable Products. My process here relies on extracting, understanding and then articulating what you love about your product and speaking to people who love your product already. This practice depends heavily on radical honesty and trust.
Once alchemised, your product becomes a facilitator for real connection with your client or end user.I achieve this by integrating all aspects of the user experience. This last step would enable us to converge and work towards a final product that represents your brand fully.
I specialise in User Experience, Interface Design and Branding. I also enjoy building awesome client onboarding processes, project management and front-end development.
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I see myself as a multi-disciplinary product design who likes to be involved in the entire developement and iteration process.I do not believe that my work ends when a product is launched and enjoy continous refinement of my work.
My purpose within a team dynamic is to advocate for design thinking and ensure that designers around me feel safe to be heard and enjoy the feedback process. I see the creative process not just as a means of producing work, but as a lifestyle and a way of being. I resonate with people that are forward-thinking, human-centric and eco-conscious.
I believe that well designed products and services can change the world.
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